FEATURES OF USING INNOVATIVE DIGITAL TECHNOLOGIES TO IMPROVE THE PERFORMANCE OF PLAYERS IN ESPORTS

Abstract

Introduction. Esports are rapidly evolving, transitioning from a popular hobby to a professional sporting activity with significant financial and social stakes. Success in esports depends not only on players’ talent and skills but also on the effective use of modern digital technologies. The growth of professional tournaments, increased prize pools, and sponsorship engagement highlight the importance of optimizing training processes and improving team dynamics.Research objective. The study aims to analyze and determine the features of using innovative digital technologies in esports to enhance the performance of players and teams.Research methods. The study utilized the analysis of specialized scientific literature and internet data, comparative analysis, systematization, and generalization.Results. The study focuses on identifying the specifics of using technologies such as artificial intelligence (AI), big data analytics, virtual reality (VR), augmented reality (AR), biometric tracking, voice analysis systems, and cloud platforms. It reveals their adaptation to different esports disciplines, player preparation levels, and types of activities. The research demonstrated that innovative digital technologies have a wide range of applications in esports. Big data analytics is used to analyze gameplay statistics, evaluate player performance, develop strategies, and predict match scenarios, making it particularly relevant in MOBA (Dota 2, LoL) and FPS (CS:GO) disciplines. Artificial intelligence (AI) is applied to model opponents’ behavior, automate strategies, and create personalized training programs, showing the greatest efficiency in MOBA, FPS, and RTS genres. Virtual reality (VR) provides realistic simulations of gaming situations, enhancing players’ cognitive and technical skills, while augmented reality (AR) enables the visualization of strategies and analysis of the game field. Biometric tracking monitors the physiological and emotional state of athletes, including stress levels, cognitive functions, and reactions, which is especially significant in FPS and MOBA disciplines. Voice analysis systems evaluate team interactions and communication, helping to identify weak points in player collaboration, which is crucial for team-based genres like MOBA and RTS. Cloud platforms ensure accessibility to training resources, data storage, and integration with other technologies and are used across all esports disciplines.Conclusions. Innovative digital technologies open up new opportunities to improve player performance in esports, providing a comprehensive approach to training processes, strategic planning, and athlete monitoring. They contribute to optimizing both individual and team preparation, allowing training methods to be tailored to the capabilities of players at all levels.