KOHUT, Andrii; BORYSOVA, Olha. BRANDING STRATEGY IN SPORTS: KEY ELEMENTS AND PERFORMANCE CRITERIA. Sport Science Spectrum, [S. l.], n. 4, p. 39–45, 2024. DOI: 10.32782/spectrum/2024-4-6. Disponível em: https://spectrum.uni-sport.edu.ua/index.php/main/article/view/64.. Acesso em: 10 nov. 2026.